We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
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Jonathan Ive
Don’t worry about what the competition is doing. Worry about what you’re doing. That’s how you do the best work.
(via parislemon)
I get questions from people all the time: ‘How are we supposed to still like you? It’s turning so dark!’ We would be doing a disservice to our viewers if we backed down from what we promised. And we have no intention of doing that. It’s a nasty ride. And it’s all because the man making this decision was selfish and hasty and he compromised his integrity. That’s the morality tale we’re playing here: You cannot go back. You have crossed a line.
If most of us are ashamed of shabby clothes and shoddy furniture, let us be more ashamed of shabby ideas and shoddy philosophies.
A characteristic of artistic education is for people to tell you that you’re a genius. […] So everybody gets this idea, if you go to art school, that you’re really a genius. Sadly, it isn’t true. Genius occurs very rarely. So the real embarrassing issue about failure is your own acknowledgement that you’re not a genius, that you’re not as good as you thought you were. […] There’s only one solution: You must embrace failure. You must admit what is. You must find out what you’re capable of doing, and what you’re not capable of doing. That is the only way to deal with the issue of success and failure because otherwise you simply would never subject yourself to the possibility that you’re not as good as you want to be, hope to be, or as others think you are.